Key Elements of Golf Travel & Destination Marketing

OUR STORY

Destination 18 was born from a deep passion for marketing, golf and a love for the unique places that embody the spirit of the sport. We set out on a mission to share the culture, and breathtaking beauty of genuinely outstanding golf destinations worldwide.

Our journey began with a simple belief: that golf is more than just a game—it’s an experience that combines the thrill of a new location with the joy of connecting to a sport that transcends boundaries. We saw an opportunity to help distinguished golf destinations share their unique stories with a global audience of enthusiastic travellers and passionate golfers.

WHO WE ARE

We are a highly experienced collective of individuals united by our shared passion for golf, travel, and strategic marketing. Our backgrounds span content creation, event management, brand strategy, and digital marketing—all focused on delivering exceptional results for prestigious golf destinations.

Led by Andrew Cooke, our Chief Executive Officer with over 40 years of experience in sports marketing and tourism, Destination 18 brings deep industry expertise to each partnership. Our collective experience spans key disciplines including sponsorship, brand representation, event creation, and media production across traditional and digital platforms.

OUR APPROACH

Selective Partnerships

We deliberately maintain a curated portfolio of clients, ensuring each destination receives our full dedication and expertise. This selective approach allows us to maintain the highest standards in everything we do.

Authentic Storytelling

At the heart of our work is the belief in the power of authentic narratives. We go beyond simple promotion to weave each destination’s unique story, culture, and environment into rich visual and written content that resonates emotionally with audiences worldwide.

Global Perspective

Our content is crafted to appeal to a diverse international audience, maximising visibility for our partners and targeting travellers and golfers across key markets. This global mindset informs everything from our visual aesthetics to our strategic recommendations.

Engagement-Driven Strategy

Rather than relying on traditional advertising, we focus on creating immersive experiences and compelling narratives that foster genuine enthusiasm and community around each destination.